We'll Help You Make the Cut - Direct Mail Pieces, Postcards, Coupons, Mass Mailer Inserts

When done correctly, direct mail is one of the most effective marketing tools available to small businesses, regardless of industry. Using strong visual and messaging strategies, Advantage Marketing Solutions will make your ads stand out. Let us develop and implement your next results-oriented direct mail campaign from start to finish:

• Conceptualization
• Copy Writing
• Design and Imagery
• Printing
• Mail Services including mailing lists, sorting and bulk mail

We'll get you noticed! Advantage Marketing promotes and resells these local direct mail services:

Valpak has helped hundreds of thousands of businesses attract customers since 1968. The familiar blue envelope delivers targeted marketing, neighborhood by neighborhood. Advantage Marketing Solutions is an Authorized Valpak Reseller.

RSVP Direct Mail to the Upscale program targets affluent homeowners and brings you customers for only pennies per home.

JB Dollar Stretcher Magazine reaches over 5.4 million households, addressed with the name of the household member(s).

Money Saver Magazine is delivered to tens of thousands of homes every month.

Contact us for information on how to save money and increase your response rate using these direct mail venues.

 

The Basics of Effective Direct Mail

Following are some proven tips to consider when planning your next mailing.

The success of your campaign relies on the following:

• The accuracy of your mailing list
• The perceived quality of your offer
• The appeal or look of your mail piece

Statistics suggest that the mailing list makes up 40% of the success of a mailing, the offer makes up another 40% and design or look such as paper, type selection and color is responsible for the remaining 20%.

Buy a good list
Know your target, and select a qualified mailing list. You get what you pay for so don't waste money on postage and the cost of your mailer only to find out that the less expensive list had a 60 or 70% accuracy rate.

Don't underestimate the power of the word FREE
Nothing works better than a powerful offer to get your target to respond. Be sure your offer is easy to understand and clearly spelled out. Don't underestimate the power of the words FREE or MONEY BACK GUARANTEE.

Be sure to:

• Keep the copy simple with your message stated clearly
• Write with emotion using the first-person perspective (use you, your, me, mine and our)
• Personalize the piece and describe the problems that your product or service solves
• Use a call to action and include a deadline